You’re browsing our paper mill’s range and looking at dozens of types of wrapping paper. Kraft, parchment substitute, waxed, smooth, rough, natural… Everything looks similar, yet the prices can differ significantly. And in reality, you may not know which type you actually need.
Be careful here. Choose the wrong type and within a month you may find that grease-stained packages are damaging your reputation, or that your flowers are falling apart during transport. Let’s break down how to choose the right type of wrapping paper for your business.
Not all papers are the same, and the wrong choice can cost you both money and customers.
Natural wrapping paper as a competitive advantage
Natural wrapping paper has become a standard for businesses that care about sustainability. Brown kraft paper is not just a trend – it offers specific advantages. Its main strength is durability and resistance. A weight of 70–80 g/m² can handle heavier items while still remaining flexible enough for comfortable wrapping.
For e-shops, natural wrapping paper is an ideal choice as a void-fill material. Furniture makers use it to protect products during transport. Its natural look communicates the eco-friendly values of your brand, which more and more customers appreciate. You can usually recognize recycled grey paper by its matte, rougher surface and greyish tone.
If you are looking for certified materials, focus on papers with environmental labels. Recycled variants contain at least 50% recycled content, helping reduce the environmental footprint of your business.
You can explore a wider selection in the Wrapping Papers category or send a request for a custom solution through the B2B inquiry page.
Food wrapping paper must be hygienic above all
In the food industry, you cannot experiment with packaging safety. Food wrapping paper must meet strict hygiene standards for direct food contact. One of the most commonly used options is parchment substitute – an unbleached grease-resistant paper with a weight of 40–45 g/m².
This paper has key properties: it is grease-resistant, water-resistant, and smooth on both sides. Butcher shops use it for meat and cold cuts, confectioneries for desserts, and cafés for pastries. Importantly, it contains no chemical bleaches while still maintaining protective properties.
For takeaway and fast-food operations, sulfate paper has proven highly effective – both bleached and natural versions. This type stands out for its grease resistance and practical appearance. It is popular for wrapping burgers, wraps, or fried foods. We supply paper in rolls and sheets – for direct use in operations or as a semi-finished product for bags and sacks. Naturally, custom printing with your logo or design is also available.
For relevant options, see our Food-Grade Paper and Fast Food categories. If you want your own branded packaging, take a look at Flexographic Printing – Custom Wrapping Paper with Your Logo.
What should wrapping paper for flowers be able to handle?
Floristry has specific requirements. Wrapping paper for flowers must be strong enough to hold the bouquet’s shape. At the same time, it must not be too stiff, so it remains easy to handle. The standard weight is usually 50–70 g/m².
Florists appreciate that natural kraft paper holds the cone shape well and gives bouquets a rustic yet elegant appearance. The paper should be smooth on one side with a distinctly smooth top surface, which makes it easier to print your logo or contact details.
A particularly popular option is colored sulfate paper, also known as “florist paper,” dyed through the mass. This paper helps protect bouquets from damage while also giving them an elegant finish. Of course, it can also be custom printed with your own motif or logo, turning flower wrapping into an original and representative part of your floristry work.
For premium arrangements, tissue paper is a great choice, as it gives bouquets a luxurious feel. If you run a florist business with an emphasis on eco-friendliness, natural kraft paper is a perfect option because it highlights the natural character of flowers and aligns with current trends.
You can browse suitable materials in the Florist category or choose from the main Wrapping Papers range.
Practical tips for choosing wrapping paper
Consider the weight according to the purpose: 40–50 g/m² for light products and food, 70–80 g/m² for heavier items or parcel filling.
Choose the format based on your packing volume: rolls are more economical for large quantities, while sheets are more practical for smaller operations with varied requirements. Rolls in larger formats can cover hundreds of packages.
Pay attention to certifications: for food packaging, always require a health safety certificate. Without it, you risk penalties and loss of customer trust.
Personalization is an investment: printing your logo increases brand recognition. Many suppliers offer printing even for smaller runs, making it accessible for small businesses too.
If you need custom formats, production, or processing, see our full range of services.
The right wrapping paper saves you money
The right wrapping paper protects your products and creates the first physical contact between your customer and your brand. A restaurant using quality grease-resistant paper looks professional.
An e-shop using eco-friendly packaging earns points with environmentally conscious customers.
A florist using strong, elegant paper ensures that the bouquet reaches the recipient in perfect condition.
Investing in the right type of paper pays off quickly. You save money on claims for damaged goods, reduce material consumption thanks to the right paper weight, and strengthen how your brand is perceived. Remember: customers judge not only the product itself, but the overall experience – and quality wrapping paper is part of your business strategy.
